Are you making it easy for new customers to find you? There are 600 million search queries every day for local information according too Hubspot. Many of these are for people looking for a business or service which they have not used yet. So if you want new customers, it is imperative that you show up on Google maps!

Your first step is to get a Google business account, if you haven’t completed one already. Search for “Google’s local business center” and make an account. There are a few areas that you have to fill out such as name, address and contact information. The “description” is the information that will show up under your listing when people search so make sure it sounds welcoming and personal. You can also add photos and videos which are very valuable for drawing attention to your business. If you don’t have any videos, it may be time to create a tutorial or something to show your knowledge to the world.

Have you ever wondered why one business shows up at the top of the list of Google map results? There are a few different factors which influence your placement. The nearest 7 relevant businesses will show up in the potential patient’s search. After that they will be ranked by “prominence” which is dependent on more traditional search engine optimization like the number of external links to your website and places where your business information is listed such as the chamber of commerce site.

If you have already claimed your listing on Google maps then maybe this is the time to go back and touch it up. The more information the better! Tell people there is abundant parking just behind your building and upload the maximum number of photos and videos. Putting a little time into this is likely one of your best investments in your business.