Recently on this blog, we reviewed the many benefits of chiropractic care, as detailed in this infographic, and how they may be presented to prospective patients. Yet, despite the fact that approximately 80 percent of Americans will experience some form of back pain in their lives, and that visiting a chiropractor can provide effective relief in roughly 90 percent of these cases, many people simply aren't familiar with what these health professionals can do for them.

The widespread unfamiliarity with these treatments was even highlighted this week in an episode of "Keeping Up with the Kardashians," the much-maligned but undeniably popular reality show. Though Kim Kardashian has long been an advocate for chiropractic care, her sister Khloe had never undergone an adjustment. Both sisters visited California chiropractor Dr. Stephen Jochen for a session, with Kim assuring her sister that the experience "would change her life."

This is not the first time that the Kardashians have promoted chiropractic care. Kim Kardashian has relied heavily on the help of her chiropractor, particularly during her recent pregnancy. She even reportedly gave the professional an award she received as a sign of her gratitude.

Whatever you may think of the Kardashian sisters, this feature has done a service for chiropractors and back pain-sufferers everywhere by presenting the benefits of chiropractic care before an audience of millions. In fact, if you are currently updating a company blog or social media accounts for your practice as part of your chiropractic marketing strategy, you can capitalize on the popularity of this reality show by referencing the segment online. As the medical professional, it falls to you to educate your community about chiropractic care and how it can address health concerns they have lived with for years.

Take this opportunity to start a conversation with your prospective clients today.